In this new video, fleet leaders and individual drivers can see a new award-winning choice for tires that deliver both performance and sustainability. Goodyear Tire & Rubber Company’s cooperation with the United Soybean Board (USB) yielded a first for the tire industry. Following extensive experiments, lab testing, road testing and more, Goodyear has introduced soy-based technology in its Assurance WeatherReady™ tires, a broad line tire that covers 77 percent of cars, SUVs, crossovers, pickups and minivans.

Goodyear joined USB at the Transportation Energy Partners Energy Independence Summit in Washington, D.C. to share the good news with Department of Energy Clean Cities coalitions from across the nation. Goodyear Chief Engineer, Polymer Science and Technology Robert A. Woloszynek also announced the company will expand its line of tires containing soy with the addition of Eagle® Enforcer All Weather™ for police vehicles that count on high-performance traction and handling.

“Innovation and agriculture grew together through the United Soybean Board’s work with Goodyear,” said United Soybean Board Chairman Lewis Bainbridge, a South Dakota soybean grower. “Now major fleets, police departments and the general public can benefit from enhanced tire performance as well as the environmental value of this technology.”

Goodyear discovered that soybean oil could improve tire flexibility at low temperatures, helping the rubber to remain pliable in cold weather and enhancing traction in rain and snow simultaneously. Additionally, Goodyear discovered that soybean oil mixes more easily with rubber compounds and reduces energy consumption, which improves tire manufacturing efficiency.

“In a typical tire, the amount of petroleum oil is around 8 percent. In the Assurance Weather Ready, we were able to replace about 60 percent of that oil with soybean oil, which included 100 percent of the oil in the tread compound,” said Goodyear Chief Engineer, Polymer Science and Technology Robert A. Woloszynek.

Goodyear Wins ‘Environmental Achievement of the Year’ Award

The breakthrough with soybean oil as a replacement for petroleum oil resulted in Goodyear receiving the prestigious Tire Technology International Award for Innovation and Excellence in the category of ‘Environmental Achievement of the Year’ on 2018 Tire Technology Expo on February 22 in Hannover, Germany.

“Our work with the United Soybean Board presented a unique challenge and opportunity for our material scientists and tire engineers to employ soybean oil in the development of superior performing tires,” said Chris Helsel, Goodyear’s chief technology officer. ‘It is exciting to see that work payoff with commercially successful products, and an honor to be recognized by the industry for the environmental achievement.”

“Goodyear’s innovative industrialization of soybean oil technology proves that research and development in sustainable materials can benefit not only the environment, but also tire performance. I believe that this type of ‘win-win’ innovation will increasingly become the norm, rather than the exception, in the tire industry of the future,’ said Graham Heeps, editor, Tire Technology International and chairman of the judging panel.

The Tire Technology International Awards for Innovation and Excellence were chosen from nominations received from the readers of Tire Technology International (published by UKi Media & Events, of the U.K.), and with the input of the magazine’s editorial team. Winners are selected by an independent panel of international tire industry experts.

Below is an up-to-date list of Goodyear tires that contain soybean oil:

This case study is provided for information only. The United Soybean Board does not endorse, promote or make any representations regarding any specific suppliers mentioned herein.