Wilson Research Strategy – Research conducted with 1000 likely voters during January 15-22, 2009, asked the question, “What do you see as the most important benefit of biobased products?”

Research Shows Americans Want to Know More
About Biobased Products
Public Looks to the Federal Government for Leadership

The United Soybean Board (USB) conducts periodic research on awareness and use of biobased products. Findings of a landmark public opinion study shows that while American consumers’ knowledge of biobased products is weak, their interest is strong.  Additional findings demonstrated that the public looks to the federal government to educate consumers, promote biobased products through education and funding as well as lead by example as a purchaser of these products.

A wide range of biobased products, such as cleaning supplies, carpet backing, lubricants, and foam insulation, are currently available. Soybean oil and other renewable agricultural materials serve as an ingredient in these products and reduce the petroleum content in them.

Read the Executive Summary of the June 2007 study.